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Will search engine optimisation , Google style, be the death of your online business? A lot of companies were once completely dependent on SEO and now they have put their efforts into other areas so they don't lose completely the business that they have. But will search engine optimisation be around for ever? At the moment, SEO is certainly not going to disappear any time soon, in fact, it is going to become more and more popular and widely used. It is certainly not going to disappear entirely, but future-proofing your online business may mean that there are other ways to advertise your business that are a little more sustainable than businesses that depend on SEO alone. Let's face it. Unless a business hits the top of Google , it is not going to make it big on the internet. There is a huge amount of competition in business today and anyone that is not on page 1 of Google when it comes to organic search terms is going to miss out on potentially big bucks. What would an on